### Chapter 52: The Choice of Advertisements
Quickly, Xu Yong sent over a WeChat ID, and Lin Tian clicked to add it.
Luckily, he had just chatted with Su Ran a few days ago.
It was that time when Gan Yan Yu came to school looking for him, and Su Ran specifically asked what kind of relationship he had with Gan Yan Yu.
Having talked before made it a lot less awkward for him to add her on WeChat now.
While waiting for Su Ran to accept the request, Lin Tian searched for the Douyin account that Xu Yong had sent him.
He wanted to see what this “most flirtatious girl among the flirtatious girls” was all about.
The search yielded a name—
【No Cilantro (No DM Version)】【120K Followers】
Sweat broke out on his forehead.
How could there be such a stereotypical female internet celebrity?!
Thinking it through, Su Ran, being the class flower of Class A, indeed often had girls tagging her as a “green tea,” which wasn’t exactly flattering.
A character like that flirting on Douyin wasn’t really that surprising.
Wait a minute!
Clicking onto her profile, the first thing that caught his eye was a riot of colors, with various cosplay outfits flooding the screen.
He opened one of her videos.
With a little yellow duck hat and dressed in kindergarten clothes, Su Ran yelled at the camera:
“Hentai!”
“Wulai Sai!”
“.”
Oh, so that’s the contrast!
Scrolling down, most of Su Ran’s posts featured adorably youthful characters, acting cute on camera while reciting classic lines from anime.
Is that really flirty?
She’s all wrapped up in her kid outfit, playing innocent.
And Xu Yong thinks she’s flirtatious?
Are you kidding me..
Lin Tian was already seriously considering whether he should report this to the police.
But honestly, seeing that serious girl who always sat in front of him dressing up as a loli on Douyin was quite the struggle to maintain his composure.
Before long, the friend request on WeChat was accepted.
【Is this Lin Tian?】
Before Lin Tian could even type a message, she shot back with a reply.
【Mhm.】
【Xu Yong told me about your situation. You want to ask about getting ads on Douyin, right?~】
【?】
Lin Tian didn’t expect Xu Yong to act this fast.
After all, he wasn’t very close to Su Ran.
Maybe it was “not wanting to miss any opportunity to chat with beautiful girls,” but this worked out well for Lin Tian, saving him a lot of hassle.
【Yes.】
【Well, let me clarify, although I have several tens of thousands of followers on Douyin, I’m a beauty content creator. The interaction with the audience is minimal, so smaller accounts often struggle to get ad offers. I’ve only managed to land two so far, while the rest were just recommendations from friends.】
Lin Tian understood. Su Ran was giving a disclaimer.
Since she was willing to help, he didn’t mind that at all.
But he still asked, “Aren’t you at 120K followers?”
【.】
【?】
【?】
【?】
【Did you check out my Douyin?】
She sent three question marks in a row, and Lin Tian could practically feel the stress on the other side of the screen.
“Ahhhh! How did you find out my Douyin ID?!”
“Xu Yong told me.” Lin Tian replied.
【.】
【He said he accidentally stumbled upon it and swore he wouldn’t share it with classmates!!】
“Ahhhh!!”
Su Ran was clearly in a panic.
“Lin Tian, here’s the thing. Those lines I said and the clothes I wore were all “character appropriate,” you know, that’s how we people in the second dimension roll. It’s not like I really have a thing for cute stuff.”
“Mhm.”
Lin Tian replied.
No one cared.
Lin Tian didn’t know why Su Ran felt the need to explain so much to someone she wasn’t very familiar with.
He wasn’t too invested, although he might chuckle internally, he definitely had no desire to share this.
After all, he had seen too many oddballs on the internet.
Moreover, considering Su Ran’s “green tea” attributes…
Lin Tian even suspected that Su Ran was merely putting on a show for herself.
However, he very cooperatively typed back, “Don’t worry, I won’t spill that you’re a loli.”
【……..】
“Fine, fine.”
Su Ran shifted the topic back.
“First off, big influencers on Douyin have their own pricing standards for ads. The cost varies between long and short video advertisements, but let’s put that aside for now. What’s your Douyin account? I assume you haven’t reached the ‘million-follower influencer’ level yet?”
“Nope.”
Lin Tian replied, deliberately ignoring her first question.
“Mhm, then I’ll mainly cover the modes for accounts with under a million followers.”
“First, regardless of follower count, there are two common payment methods for Douyin ads.”
“CPM: Cost per Thousand Views. You’re paid based on the number of views an advertisement gets. For example, if someone pays you five bucks, you earn five bucks every time 1,000 people watch your video.”
“CPC: Cost per Click. You get paid based on clicks. If it garners ten clicks, you receive payment for ten clicks. For instance, if a merchant asks you to post a link in the comments, the more people click, the more you earn.”
“Of course, many big influencers simply quote based on their follower count, regardless of who’s watching. But that’s just how the big leaguers operate.”
“Got it.”
Su Ran’s explanation was straightforward enough to grasp right away.
But honestly, all this info could pretty much be found online or asked from a merchant.
Lin Tian was looking for more substantial knowledge, to avoid being swindled.
“Here’s a reference for you.
Before reaching a million followers, the average ad price is about six cents per follower. If you have 10,000 followers, that’s 600 yuan; 100,000 is 6,000 yuan; 500,000 followers is 30,000 yuan; and for a million, it’s around 60,000 yuan. That’s pretty much the market price.”
“Okay, thanks.”
Having figured out a ballpark figure in his mind, Lin Tian pondered.
With his 320,000 followers, still on the rise, at minimum he should charge no less than 20,000 yuan for an ad, right?
Plus, given the high quality of his videos, he could definitely negotiate for a higher price.
However, ads come in various forms: hard ads, soft ads—specific situations need specific analyses.
“If I have questions, I’ll ask you again.”
“Sure.”
Lin Tian exited WeChat and returned to the Douyin backend.
Now, it was time to decide what advertisements to choose.
Lin Tian sat on the couch with Gan Yan Yu, both of them deep in thought.
Among the eight carefully selected advertisements Lin Tian reviewed, they involved everything from online games, shopping platforms, and social media apps.
Based on the market standards that Su Ran had just mentioned, Lin Tian found that the offered prices were exceptionally high—essentially set at the level of someone with 700,000 to 800,000 followers.
“What about this second-hand trading platform?”
Lin Tian pointed towards an app called “Zhuanzhuan” and asked Gan Yan Yu.
This was a common ad on Douyin; having seen it so often, it became somewhat of a “meme,” so viewers wouldn’t resist it as much.
“The requirement is a hard ad. Right when we’re building up to the climax of our performance, we need to cut in with an ad to introduce the product.”
Reading the requirements nearly made Lin Tian lose his composure.
“Seriously? Wow, that’s bold! Interrupting a music performance? Can’t imagine how much hate that would generate from the audience.”
“In truth, I’d prefer not to include ads in our videos at all. But if we must choose, I think we should pick ones that won’t disrupt our music performance.” Gan Yan Yu suggested.
“Absolutely.”
Lin Tian also hated the idea of forcing ads into their videos.
But hey, making money isn’t embarrassing.
Better to choose something that won’t tank his image too much.
“How about this one?”
Lin Tian gestured towards an advertisement from “Yue Tian Qinxing.”
The offered price was indeed lower than the others, but since it fit well with their videos, Lin Tian included it in his shortlist of eight potential ad partners.
The requirements were simple.
“We’ll use their provided instruments and film a video.”
Folks, I’ve been cranking out this story without asking for anything from you!
But tomorrow’s key recommendation will determine the direction of this book’s success. I’m here, pleading for your monthly votes!
Hope you all can give the story a boost! Plus, flip to the last page and support the chase!
And I promise—
This book will have a minimum of 1.5 million words. I absolutely won’t leave it hanging!
(End of Chapter)
